trade expertise

Efficient product mix:

The product offer and balance is designed both to sustain the attractiveness of the offer and to guarantee efficiency & profitability of the distribution channels. SIA shares with its partners the best schemes which have been tested through its own retail network

Product management:

Renewal is one of the key point of SIA's success, its management has to be carefully driven. The balance between new and core items, between one-shot star products and those that should never be out of stock also requires a strong expertise.

Merchandising flow:

Merchandising flow needs to perfectly fit the market's expectations. The collection construction is based on this aspect, the sales force masters this issue, and SIA's logistics facilities are of course perfectly adapted to answer this sales requirement.

Leadership is a permanent challenge
to which we input all of our passion,
energy and professionalism.