an international brand name

A success story:

Sonja Ingegerd Andersson created SIA in Sweden in 1963. Since then the SIA Group development has gained momentum worldwide, using the expertise of an international team with different backgrounds, cultures and experiences, thus creating a great dynamic and synergy.

A brand name:

A unique personality and positioning has enabled us to build and establish the Sia Brand : designed for home, according to the latest fashion

A tailor-made distribution network:

Totally adapted to retailers' different needs : independently owned shops, SIA Espaces (1993), Boutiques (2000), department store corners (2006), Shop in Shop (2007), and new concepts to be launched in 2010.